Claes Oldenburg
"Our attitude towards function is not neutral. Most objects occupy a ‘psychological temperate zone’ - they make few emotional demands on us. To the designer, the most relevant issues are those pertaining to performance characteristics and the consequent choice of appropriate forms, but certain kinds of objects elude esthetic criteria simply by being what they are (chairs for example). These undemanding objects often have a friendly appeal but are not impinging on our connsciousness
by being explicitly beautiful.
The emotional content we associate with them depends on more than the object alone. Hidden associations may be revealed when one object is related to another, or otherwise taken out of its familiar context, or when even a single detail is removed or altered."
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